Sometimes shopping can be a less than pleasurable experience. I’ve personally come across three very irritating things that I find is common in many stores and outlets.
Hiding the price tag
This really infuriates me. Don’t you just hate when you are shopping for a nice watch, and the price tag is hidden on some small sticker in a place you can’t see? The staff could have easily put the tag outside the wristband holder, but NO! The hid it on purpose. It also seems like the norm these days, especially for men’s shirts. Stores like to button the shirt and then put the price tag hidden inside the buttoned shirt so that you have to take the time and unbutton it and search for it – often a nearly impossible task with one hand, since many people shopping are already carrying one or two items. You try to do it with one hand, but end up making a mess of the store by accidentally bumping other clothes off the hanger. It’s happened many times that I prefer to just not look and leave the store, rather than to take my time and put my stuff on the ground to free my hands for the stupid find-the-price-tag-game. My advice to stores: STOP DOING THIS FOR F*CKS SAKE! You SHOULD be making shopping as EASY and CONVENIENT for customers as possible. This is the complete opposite. Hang out the price tag so the customer can see it without having to lift a finger. The hidden price tags is actually costing you many sales opportunities, just sayin’.. I don’t know who’s idea this was but it should stop.
Too loud music
Here in Singapore, a store that frequently does this is Giordano. I think that some of there clothes are actually quite nice. They have some good polo shirts and shorts. But I can’t stand even a minute in there, and I cross to the other side of the mall corridor when walking buy their stores. They blast the music in their store so ridiculously loud that I can’t even think, and on top of that, the speaker system is too weak for the volume which makes the sound distorted and unbearable to listen too. I really must question the intelligence of the person who decided that this is a good practice for creating a pleasurable shopping experience. Really? I feel so bad for their staff who have to work in that environment. I’m sure they have a very high turnover rate of staff. My advice to stores who blast music too loud: It’s been proven in many studies that music affects the purchasing behavior and decisions of customers. Your’re doing it wrong. Get it right.
I realize that this is a cultural thing, but I don’t like being bothered by staff when I’m shopping. In some parts of the world, for example Turkey, It’s considered very bad service and rude if a staff member doesn’t approach you. In other countries and regions, people don’t like it. I’m one of them. I often wear headphones (even without music) when I look for clothes to signal that I’m not interested in having a conversation. If I want help, I’m perfectly happy asking for it. The worst moments are when staff stalk you around the stores and hoover over your shoulder. That stresses me a lot and I prefer to just leave. I would advise stores to pay attention to the customer and only approach if he or she tries to make eye contact or clearly displays a body language that is open for an approach.
What kinds of store behavior don’t you like? Something I forgot here?